Official Weekly Bulletin of the Rotary Club of Lafayette, CA
June 7, 2012 | VOL 66 | ISSUE 45

President Troy Feddersen opened the meeting today. Larry Blodgett was the greeter and gave the thought for the day
Joining us for today’s meeting were visiting Rotarians Gary Fulcher and Paul Fillinger from the Lamorinda Sunrise club, and guest Ted Kauber, our guest speaker for today.



Announcements: Troy, Debbie, Jay and Mike Heller all made announcements regarding the Golf Tournament. We have met our full contingent of golfers with over 100 expected for dinner. Dinner is expected to be Chicken, Fish, and Crostini.

Bob Aguilar is leading the Rotary Salmon Fishing expedition, which was rescheduled for June 27th. on Wednesday May 23rd. The fishing will take place off the San Mateo coast. Bob noted this is a good year for Salmon fishing and shares stories of many 18-pounders being caught. Bob has chartered a 40 ft boat. Meeting time will be 5am on Wednesday 6/27 at 5am at the pier at the end of Powell St in Emeryville

President Troy announced that this years’ Rotary District 5160 Bocce ball Tournament will be held on Saturday June 16th. The past couple of years have been good fun, so plan to come on out, have fun and help the Lafayette Rotary Club make it into contention for the championship. so far there are 3 firm commitments and a few additional indications of interest.

President Troy Feddersen’s debunking party will be on the evening of Sunday June 24th and encouraged club members to mark their calendars to help give Troy a big sendoff. Location will be the Ristorante Giardino in Mt Diablo Blvd in Lafayette. $45 per person. No host bar. Start time is 5:30 pm.

Gary Fulcher and Paul Fillinger announced this years' Motorama will take place on Fathers' Day again this year. Come on out and join the fun!

Fines and recognition:
Alicia gave happy dollars for a good movie she recently say - the marigold Hotel. Barry B gave $$ for his 49th birthday. Greg gave $5 in honor of his nephew Christopher graduating from the 8th grade. Bob Shusta gave $ for John S being released from the hospital this week. Anna gave happy $ for working on the golf cart/beer truck. Steve Falk gave "gripe $" for the low esteem given to people wearing ties these days. Dan B gave $ for his Grandson Kendall graduating. Don A gave happy $ for a fun birthday bash that included dinner at Ruth's Chris, a meal at the Rutherford Grill and a Giants game. Jess W gave $ for everyone at today's meeting who wore shorts. Terry Ring gave $ for Cal Rugby coming in 3rd in the National Tournament. Chuck gave $ in honor of the poll workers and for sharing pizza and for his granddaughters' graduation.

Today’s Speakers:
Ted Klauber was introduced by Troy F today as our guest speaker. Ted is a former Advertising Agency executive talking about the Best and Worst Super Bowl ads

Ted has worked for 6 advertising agencies in his career before going solo. He noted that Super Bowl advertising costs run an average of $3.5mm for 30 seconds. Ads are seen by over 111 million US Viewers, and 70% of all adults. The 2011/12 super bowl featured 55 ads from 38 advertisers

Current trends in Super Bowl advertising is to include pre-release of spots to help build buzz, and the ads themselves are longer, featuring more storytelling.

Ted walked us through ads from Coca Cola, H&M, a number of beer ads from Anheuser Busch, VW, and others.

What makes a good commercial? Must have 3 elements - the ads must represent three stakeholders - They must represent the company and the brand well. They must be relevant to the buyer. Lastly, they must reflect well on the agency and the creativity of the agency.

Ads must be likeable and memorable, but first and foremost, they must be persuasive.

As we reviewed the commercial clips, Ted challenged us to think about which spots might impact our future purchasing decisions, and which ones cause us to think about the brand differently. Looking ahead

Raffle:
Today’s raffle was for $65. Ed Stokes won the $2 draw and Tom Courtright won $5.


Rotary International News Other News: Club Calendar

What makes polio an emergency?

Bruce Aylward addressing Rotarians at the 2012 RI Convention in Bangkok, Thailand. Rotary Images
On the 25th of May, the World Health Assembly declared polio a programmatic emergency for global public health. The Global Poverty Project interviewed Bruce Aylward, assistant director-general at the World Health Organization (WHO)

Why now?

Three things were driving the ministers of health of the world in declaring polio an emergency: first – on a positive note – polio eradication has reached a tipping point. India, the country that was responsible for almost half the world’s cases just two years ago, has now passed an entire year without reporting a case, providing incontrovertible evidence that polio can be eradicated anywhere.

read story

The Four Way Test
Of the things we think, say or do:
1. Is it the TRUTH?
2. Is it FAIR to all concerned?
3. Will it build GOODWILL and BETTER FRIENDSHIPS?
4. Will it be BENEFICIAL to all concerned?
Officers & Directors
Kalyan Banerjee . . . . . RI President
Dave Dacus . . . . .Dist 5160 Governor
Troy Feddersen. . . . . . President
Geoff Zimmerman. . .Past President, Club Service
Chuck Vogel. . . . . President Elect
Bob Shusta . . . . . . . . Secretary
Greg Vaisnor . . . . . . . Treasurer
Chuck Vogel . . . . Membership Chair
Maurice Williams
. . . . . . . Community Service
Terry Ring
. . . . International Service
Erin McCoin 
. . . . Vocational Service
Andy Scheck
. . . . Sergeant at Arms
Alicia Cragholm
. . Sergeant at Arms
Give Hope - Give A Hand
The Rotary Club of Lafayette donates an LN-4 Prosthetic Hand in the name of our speakers each week.
The LN-4 Prosthetic Hand transforms lives and empowers those who have lost hands and limbs due to land mines, birth defects, and other catastrophes.
Make Up Meetings
and locations of nearby clubs:
http://rotary5160.org/clubs/where-clubs-meet/
Upcoming Speakers

June 14 Trisha Dickson – Rossmoor Ambassador (Dell PC)
June 21 Arnold Kunst – Introducing Abe Lincoln to the 21st Century
June 28 Sheriff Livingston

Local & District Events
Rotary International Events
Birthdays
06/02    Larry Blodgett
06/13    Ray Bland
06/18    Bill Eames
06/18    Bob Shusta
Anniversaries
06/03    Andy Scheck
06/09    A.C. Webb
06/10    John Sherry
06/20    Tom Henry
06/26    Ray Bland
Greeters
6/7 Ray Bland
6/14 Larry Blodgett
 Notes by Geoff Zimmerman | Photos Andy Scheck